With mail merges, you can personalize each email to the journalist that you’re reaching out to. More effective PR campaigns – if you work in PR or outreach, then you likely send lots of emails every day. With a mail merge, you can make sure that each and every email is personalized to that particular recipient.Ģ. Customer updates – If you have a new product, feature, or service that you want to promote, you can use a mail merge instead of simply sending out a mass email with no personalization. Some of the most common uses of mail merges are:ġ. Mail merges can save you a ton of time, and there’s many situations in which you may find them useful. In more advanced mail merges, you can bring in other data fields to make the email even more personal. Either through software or using a spreadsheet (like in the example below), you can use the main part of your message and easily customize it with different recipients’ names and email addresses. Creating Additional Columns in the Google SheetĪ mail merge is a tool or process that takes the legwork out of sending these types of messages.How to Create a Mail Merge Using Google Sheets (Step-by-Step Process).
